![]() ![]() ![]() Obviously, you will then have to have to configure both setups to run in parallel. So it might be a good decision to create both properties at the same time. Keep in mind that eventually, GA4 will be more capable (reporting-and-feature-wise) than Universal Analytics. And then select whether you want to create both GA4 and UA properties or if you want to create just a UA property.Then additional settings will be displayed: But you can click the Toggle next to Create a Universal Analytics property. Then click Show advanced options.īy default, only a Google Analytics 4 property will be created. Go to Admin of your Google Analytics (of any property) and then click Create Property in the Property section.Įnter the property name, select your reporting timezone, currency. How to create Universal Analytics property (when GA4 is the default) Or even better, run them both on the same site. Right now, the Universal Analytics interface is still more user-friendly and most of you will be able to get the answers faster than with GA4.Īs a result, right now, it still makes sense to have Universal Analytics as your main reporting tool. But as of the beginning of 2021, there are still many features missing in it. Google Analytics 4 shows some potential and I believe that in the future it will be far more superior than Universal Analytics.
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